AWARDS Silver Epica awards
Tobacco companies have been lying to people for decades about how tobacco is harmless and not addictive. We decided to do just like the tobacco companies and lie about the tobacco facts – fight fire with fire. At our non smoking website people could read more about the tobacco companies dirty games. The goal with the campaign was to create as much negative attention on the tobacco companies as possible.
NON SNUSING GENERATION OUTDOOR
AWARDS Shortlist Golden egg
