NON SMOKING GENERATION - LIES OUTDOOR
AWARDS Silver Epica awards
Tobacco companies have been lying to people for decades about how tobacco is harmless and not addictive. We decided to do just like the tobacco companies and lie about the tobacco facts – fight fire with fire. At our non smoking website people could read more about the tobacco companies dirty games. The goal with the campaign was to create as much negative attention on the tobacco companies as possible.

NON SNUSING GENERATION OUTDOOR
AWARDS Shortlist Golden egg




Contact

gustav@egerstedt.com

+46 735 028 098
Background

Gustav has been in the advertising industry for over 20 years at agencies such as Saatchi & Saatchi, King and Farfar (RIP) and is now a freelance creative. He moves seamlessly across different media platforms and conference rooms. An assignment can never be too small or too big, as long as the ambition is right. He’s been on the Cannes film jury and head of the film jury in the Golden egg award, where he’s been awarded with 5 golden eggs, 13 silvers and 33 shortlists. On top of all that he was named art director of the year 3 years ago.
Director

Gustav is also a frequently hired commercial director. If you are interested in his directing skills you can check out his vimeo page or his nordic rep Giants and Toys. Enjoy!